Trust in ‘Facebook’ has spectacularly Nosedived After its Enormous Data Breach
Facebook’s confidence in data handling has dropped dramatically following the Cambridge Analytica scandal.
A study by the Ponemon Institute found that only 27% of people think Facebook will protect their privacy, compared with 79% in 2017.
Respondents were upset because Facebook did not confess to data breach in 2015.
“Trust in Facebook has spectacularly Nosedived After its Enormous Data Breach”: Trust in Facebook collapsed spectacularly after Cambridge Analytic (CA) collected data from 87 million users.
A 3,000-person survey by the Ponemon Institute of the American research institute The Times showed that users are significantly more skeptical that Facebook handles their personal information with care than it did last year.
“Trust in Facebook ”: In the week following the revelations of former CA employee Christopher Wylie about data breach, only 27 percent of Ponemon study participants agreed with the statement: “Facebook is committed to protecting the privacy of my personal information.”
That was a substantial drop for 79% of people who agreed to this assertion in 2017. In fact, the graph below shows that Facebook’s data-processing confidence has been rising since 2015.
Ponemon has been interviewing “Facebook” users in the US for most of the past decade, according to the FT. He said that some respondents were particularly upset because the company did not inform them about the CA data breach in 2015. That’s when Wylie caught the eye of Facebook.
“Trust in Facebook has spectacularly Nosedived After Enormous Data Breach”: “They put Facebook on a pedestal so high that the bottom is more painful,” Ponemon president Larry Ponemon told the Financial Times. Business Insider contacted the think tank for the full results of their research.