New iPhone Leak Confirms Significant iPhone Design Decision
“New iPhone Leak Confirms Significant ‘iPhone Design Decision’” : The Apple AAPL-2.56% is making major changes to the ‘iPhone design’ line in 2018 and the company will push prices up to achieve it. But now an internal memo reveals that Apple will add new iPhone models as early as next week.
The ever-reliable MacRumors have reached an internal Virgin Mobile memo stating that Apple will release its long awaited limited edition (PRODUCT) RED versions of the iPhone 8 and iPhone 8 Plus. The memo also states that Virgin Mobile will add the models to its inventory on Monday, suggesting that orders can begin within the next 24 hours.
“New ‘iPhone Design Decision’” : The news is also aligned with information we received from trusted industry members Jun Zhang of Rosenblatt Securities, Steve Hemmerstoffer, also known as OnLeaks and Benjamin Geskin, who had been publishing (PRODUCT) RED editions, which were being prepared for launch.
But there is a surprising omission: Virgin Mobile does not mention an iPhone X (PRODUCT) RED. That’s for good reason. I’ve been able to confirm from my own sources that Apple will not add this color (and therefore make charitable contributions) to the iPhone X.
“New ‘iPhone Design” : “Why” remains unknown. It is worth remembering that the iPhone X currently only comes in Silver and Space Gray, and not in Gold also offered on the iPhone 8 and iPhone 8 Plus, so Apple deliberately reduced the color options up to this point. The conversation about an X edition of the iPhone is also still strong, so it may be Apple’s preferred route over time.
There is one more point worth doing here.
“New iPhone Leak Confirms Decision’” : The launch of these (PRODUCT) RED editions comes after last year when Apple introduced the (PRODUCT) RED iPhone 7 and iPhone 7 Plus models in March 2017. Conspiracy theorists will speculate that Apple can deliver on what is expected which is a weak third quarter, but this is impossible to know.
Sales would also benefit from Apple launching its long-awaited “AirPower” wireless charger, which should be ready for launch soon.
“New iPhone Leak Confirms Significant Design Decision’” : Lastly, if iPhones (PRODUCT) RED appeal to customers who are already thrilled with the biggest changes coming to the end of the year (particularly the redesigned iPhone SE2), it is still unknown. But for Apple, there’s nothing to lose and for the commendable charity (PRODUCT) RED, there’s everything to gain…